Assignment 4 of 4
Violent video games are cause of aggressive behavior in children.
Pain point:
What are the negative effects of violent video games in children?
Five-day journal
Day1 Annoyed: Woke up on Saturday, found my younger brother playing his video game as usual on weekends. Upon my request to let me play for a while, he shouted at me to go away.
Day2 Confused: I was playing the video game, my brother came in complaining he was going to play, when I refused to let him play, he got really angry. Anyhow, I gave it back to him.
Day3 Concerned: I noticed how his behavior had begun to change after he started playing the violent video games. It made me more concerned about the video games.
Day4 Shocked: All the aunts and cousins were gathered at our place for family dinner, and the younger ones were playing around together. Just after a while we heard someone fighting, When we went there to see what had happened, my brother was starting to wrestle with one of the cousin about his age.
Day5 Worried: When I discussed about the violent games with my family, all of them agreed with the fact how my younger brother had become more aggressive since he started playing the games.
Target Group:
Children aged between 5 to 18 years old are mostly involved in playing video games. Although people of any age can have the hobby to play but the change in behavior is particularly seen in children of young ages. "Children who see a lot of violence are more likely to view violence as effective way of settling a a conflict" (Anderson,2007). Anderson also adds, "Video game violence feeds an perception that the world is a violent and mean place. Viewing violence increases behaviors of becoming a victim of violence" (2007). The parents usually do not realize the effects of these video games, neither do they focus on the types of games their children play.
While some game involve, educational and useful content, there are also a large number of video games related to murdering, abuse, criminal behavior, sexual abuse, foul language and disrespect, First person shooter games and other violent video games, such as Call of duty and Fry cry were among the top 20 best-selling video games in 2013(Entertainment Software Association,2013). In one of the school shootings, which occurred at Sandy hook elementary in Newton, Connecticut, the shooter Adam Lanza was reported to be a frequent video game player. Some of the video games found at his house included Grand theft auto, Call of duty, Left 4 dead, Dance dance revolution and Kingdom hearts (Good, 2013a), The most notable game that was found was called School shooter: North American Tour 2012, which was about what was actually done by Adam Lanza. The player enters into a school, shoots and kills all of the students and teachers and then is forced to commit suicide to avoid being caught by the law enforcement (Good,2013b) This shows how important it is to encourage the prevention of such video games.
Piepenbrinkalso (2005), specifically states, "The object of the most block buster video games is to kill people---with blood and chunks of bodies flying in different directions. Eventually those images become less shocking and result in lack of empathy for human suffering and death." This statement explains how people become immune to violence and the how it effect them in the real life.
Pain point:
Video games have become more horrific and bloodier. With the rise and influence of technology, video games are one of the most popular areas of interest for the consumers. However, many of these games containing violent and deadly elements in them leads to devasting effect on many children.
According to most of the research it has a very negative effect on the children and many experimental and non-experimental studies with males and females lead to this conclusion. About 50% of the young children play these violent video games. It has also been found out that on average the young girls play the video games for about an hour per day while the boys play for two hours. Over the years, technology has improved in number of ways becoming more realistic and easier. This has also made the games to become more live like and therefore attracting the young generation in large number. Most of these included battles between two players and killing the enemy and this led to more games involving murder and then finally making the games violent and abusive enough to badly influence the behavior in children.
Not only it affects the behavior of children but also make them lazy and less interested in reading and social activities. They prefer to play games rather than go out and make friends. This leads to addiction of video games and almost all the children get addicted to video games at some stage which is the main cause of lower grades and failure to participate in other important activities.
Strategic Solution:
The best possible solution to this problem is that, these children who are extremely addicted to playing the violent video games and do not seem to be able to get over their addiction must be taught about the negative aspects. They must be told about the horrible incidents in which people were driven to murder their enemies after getting so much involved in violence and getting used to the blood and all.
Despite the prohibition of letting their children buy the violent games, parents must give more serious attention toward their children activities. Once the children get addicted and involved in to the video games it is very difficult to change their habit and in most cases, children do not stop playing since there is a huge variety in these games. Once they get bored of playing games, it does not take them long to find a new and more interesting game. Therefore, parents should not allow their children to play any of these games at preschool age.
Moreover, when they allow the kids to play these games, they must set a limited time for them to play, and put a password to prevent them from playing when alone. Parents should try to give more time to their children and play the games with them in order, to experience themselves and share with their children what was right and wrong in the game. Also, they must be instructed to play in places such as living room or where everyone can view the game, not inside their bedroom and giving them complete privacy,
Furthermore, before purchasing any video game for the kids, parents must check the rating of the games and what it is about, the content of the game and the level of development. This can greatly help to reduce the changing behavior of the children and prevent the negative influence of games on the younger generation.
Demographic table
Gender
( % ) Income
bracket Ethnic mix Education
level Age Metro area Job/
Profession Family lifecycle
Female
(20%) Asian High school 8- 18 Tampa Student Children
Male
(80%) Asian High school 8- 18 Tampa Student Children
Customer Interview table
Interview
(Name, Date) Major pain points/ Needs Other Customers Ideas and suggestions Interviewer Reflection
Adnan, age 12 I cannot live without playing video games on daily basis. I think I have become more confident playing brutal video games. It teaches ways to defend oneself in case of attacks. Adnan loves to play video games. He says, he can never overcome his addiction for games including the violent video games.
Alia, age 15 I play video games only in spare time and also the violent ones sometimes. I am not addicted to video games. I do play brutal video games. At first I felt scared of blood and killing. But after some time I got used to it. Alia is smart and friendly. She wants prevents getting addicted to such activities.
Mina, age 12 I love playing video games. I can play all the time. I can play violent games, but I prefer to play girly games like dress up and makeover games. Mina is also a video game lover. She cannot spend her day without playing video games.
Dan, age 18 I have been playing video games since I was 5. Though I am not as much addicted as I used to be, but I still prefer to play for fun. I have many played violent games and I believe, such games help to overcome fear and makes you brave enough to fight back. Dan is smart and mature. He agrees with the fact that violent video games are the cause of aggressive behavior in children to some extinct.
Total # 04
2-flyers test Result:
I showed the two flyers to my target group of children and asked which of the two flyers encouraged them the most. The target group was satisfied with both the flyers, saying that both had something to be concerned about. However, the children who were specifically into playing the violent games agreed to be encouraged more by the second flyer with the heading, “Wondering why you have been aggressive lately”
The children said it was more realistic and thoughtful for them. After seeing the second flyer, it gave the children an insight about the effects of playing these video games that are based on crimes, murders and wars. They realized they actually have been aggressive some of the times unusually and wondered afterward, why they behaved in such way. The children seemed concerned and alert, after going through the flyer thinking about how their behavior has changed after they started playing these video games.
Marketing Strategy
Smart goals
Goal
Measurement
Responsible
Start
End
Promotion available to target group The target group must be aware. Team 10/1/16 10/10/16
Flyers accessible to target group Flyers must reach the target group Team 10/1/16 15/10/16
Flyers reached at least 100 children in target group At least 100 people must review these flyers Team 10/1/16 10/20/16
Flyers also reached the parents Parents need to participate equally Team 10/1/16 10/29/16
The team website will be able to launch The website must be launched to convey information and updates Team 10/30/16
“WONDERING WHY YOU HAVE BEEN AGGRESSIVE LATELY?”
Do you feel like you have been reacting a bit too much? And you realize later on, that you should have been a little patient? Well, there is always a reason behind why a person has started to change. Don’t let it take over you and change your life!! Look into yourself before it is too late.
Star Team’ O presents some offers for videogame players. The team will be communicating with the parents to find out the what types of games their children have been playing. Upon the answers given by the parents, the team will offer:
• Discount on video games based on any content other than violence.
• A free gift hamper for every child who plays games based on educational contents.
• A free video game if the child avoids to play brutal games.
STAR TEAM’O
Flyer 1
This flyer encourages the children to stop playing violent video games
[Grab your reader’s attention with a great quote from the document or use this space to emphasize a key point. To place this text box anywhere on the page, just drag it.]
Flyer 2
Do you feel like you have been reacting a bit too much? And you realize later on, that you should have been a little patient? Well, there is always a reason behind why a person has started to change. Don’t let it take over you and change your life!! Look into yourself before it is too late.
Star Team’ O presents some offers for videogame players. The team will be communicating with the parents to find out the what types of games their children have been playing. Upon the answers given by the parents, the team will offer:
• Discount on video games based on any content other than violence.
• A free gift hamper for every child who plays games based on educational contents.
• A free video game if the child avoids to play brutal games.
Creative Content
Press Release
The Star'0 Video Game Zone
Contact Star'OTeam Grand Hampton,Tampa, FL,33647
November 13, 2016
The Star' O team brings the most exciting offers. Starting from November 15, the team offers the best of their video games to children of all ages. There will be a hug variety of different types of amazing games for all the children, including Disney based video games for the children under 7 years of age. The video games are available with 3D visual art effects. Introducing the unbelievably astonishing features of the games the Star'O team also bring the most special discount offers for their customer and there will be special prize on the first purchase along with 50% discount. The discounts will be available till the end of November, The customers can also sign up for the membership and enjoy the benefits for a year!
So,hurry up and get ready to buy the newest edition of some of the most amazing games.
Star'O Team was introduced in 2015 bringing a new variety of games for children of all ages. The games were launched in 3d effects. The goal of Star'O team is to provide the children with only the useful contents that can be included in the games. The team presented a huge variety of unique games which were attracted by a large of children from around the world.
~End Press Release~
Press release contacts
• Star'O Zone magazine
• Video'O kids world
• Games for fun magazine
Budget Table
Items to achieve Cost of items
Shop fair $1000
Food stalls $700
Sample games $800
Electricity $300
Recommendations
After the research on this topic, I found out that this project would cost nearly 1000 dollars. The outcomes of the project seemed to be very meaningful and worthy. "The negative effect of violent video games" is the topic that I came up with and concluded the project with the above findings. This problem was something that I had observed at my home that how my younger brother was behaving with all the violence he would see in the games. Being concerned about the problem, I came up with a fabulous idea and decided to implement it, by doing research as part of my course, After selecting the target group of children I realized how to come up with the solutions.
I had first decided to interview the parents and target the parents as my target group. But later I realized that the parents would not be able to give me the insight of the experiences that the children go through. Also involving the parents seemed a bad idea to me, since it could have caused the children to feel that they were being over protected and that we may have appeared a bit too nosy to the children to interfere in their issues. Therefore, I switched my target group to the children and questioned them about their experiences and observations about the video games.
This helped me to look through the problem more deeply and also, became a source of entertainment for me and the children as well. The children felt valued and understood the issues related to the violent video games. Instead of making the parents to impose certain restrictions on the children regarding their video games, I managed to made the children realize its harmful effects by sharing some real life stories about how some people had attempted murders easily after becoming too used too to the violence and blood in the video games. This encouraged the children to change their habits and direct their interest in useful game contents.
References:
http://www.icagames.comm.msu.edu/vgma.pdf
http://ithp.org/articles/violentvideogames.html
http://www.news.iastate.edu/news/2014/03/24/violentgamesbehavior
http://journalistsresource.org/studies/government/criminal-justice/value-violent-video-games-research-roundup
http://dh101.humanities.ucla.edu/DH101Fall12Lab4/archive/files/c1f5d81cba85404ac2a2919f5cb8d58b.pdf
http://web.clark.edu/mjackson/anderson.and.dill.html
http://legacy.jyi.org/volumes/volume11/issue2/articles/lee.html
Anderson, CA and BJ Bushman (2001) Effects of violent video games on aggressive behavior, aggressive cognition, aggressive affect, physiological arousal, and prosocial behavior: A meta-analytic review of the scientific literature. Psychological Science 12: 353-359
Griffiths, MD (2000) Video game violence and aggression: Comments on 'Video game playing and its relations with aggressive and prosocial behaviour' by O. Wiegman and e.g. M. van Schie. British Journal of Social Psychology 39: 147-149.
Sunday, December 4, 2016
Market Test Lab (Formerly known as "Entrepreneurship Incubator"): Marketing & Sales Students! Please post here for Fall 2016
Assignment 4 of 4
Violent video games are cause of aggressive behavior in children.
Pain point:
What are the negative effects of violent video games in children?
Five-day journal
Day1 Annoyed: Woke up on Saturday, found my younger brother playing his video game as usual on weekends. Upon my request to let me play for a while, he shouted at me to go away.
Day2 Confused: I was playing the video game, my brother came in complaining he was going to play, when I refused to let him play, he got really angry. Anyhow, I gave it back to him.
Day3 Concerned: I noticed how his behavior had begun to change after he started playing the violent video games. It made me more concerned about the video games.
Day4 Shocked: All the aunts and cousins were gathered at our place for family dinner, and the younger ones were playing around together. Just after a while we heard someone fighting, When we went there to see what had happened, my brother was starting to wrestle with one of the cousin about his age.
Day5 Worried: When I discussed about the violent games with my family, all of them agreed with the fact how my younger brother had become more aggressive since he started playing the games.
Target Group:
Children aged between 5 to 18 years old are mostly involved in playing video games. Although people of any age can have the hobby to play but the change in behavior is particularly seen in children of young ages. "Children who see a lot of violence are more likely to view violence as effective way of settling a a conflict" (Anderson,2007). Anderson also adds, "Video game violence feeds an perception that the world is a violent and mean place. Viewing violence increases behaviors of becoming a victim of violence" (2007). The parents usually do not realize the effects of these video games, neither do they focus on the types of games their children play.
While some game involve, educational and useful content, there are also a large number of video games related to murdering, abuse, criminal behavior, sexual abuse, foul language and disrespect, First person shooter games and other violent video games, such as Call of duty and Fry cry were among the top 20 best-selling video games in 2013(Entertainment Software Association,2013). In one of the school shootings, which occurred at Sandy hook elementary in Newton, Connecticut, the shooter Adam Lanza was reported to be a frequent video game player. Some of the video games found at his house included Grand theft auto, Call of duty, Left 4 dead, Dance dance revolution and Kingdom hearts (Good, 2013a), The most notable game that was found was called School shooter: North American Tour 2012, which was about what was actually done by Adam Lanza. The player enters into a school, shoots and kills all of the students and teachers and then is forced to commit suicide to avoid being caught by the law enforcement (Good,2013b) This shows how important it is to encourage the prevention of such video games.
Piepenbrinkalso (2005), specifically states, "The object of the most block buster video games is to kill people---with blood and chunks of bodies flying in different directions. Eventually those images become less shocking and result in lack of empathy for human suffering and death." This statement explains how people become immune to violence and the how it effect them in the real life.
Pain point:
Video games have become more horrific and bloodier. With the rise and influence of technology, video games are one of the most popular areas of interest for the consumers. However, many of these games containing violent and deadly elements in them leads to devasting effect on many children.
According to most of the research it has a very negative effect on the children and many experimental and non-experimental studies with males and females lead to this conclusion. About 50% of the young children play these violent video games. It has also been found out that on average the young girls play the video games for about an hour per day while the boys play for two hours. Over the years, technology has improved in number of ways becoming more realistic and easier. This has also made the games to become more live like and therefore attracting the young generation in large number. Most of these included battles between two players and killing the enemy and this led to more games involving murder and then finally making the games violent and abusive enough to badly influence the behavior in children.
Not only it affects the behavior of children but also make them lazy and less interested in reading and social activities. They prefer to play games rather than go out and make friends. This leads to addiction of video games and almost all the children get addicted to video games at some stage which is the main cause of lower grades and failure to participate in other important activities.
Strategic Solution:
The best possible solution to this problem is that, these children who are extremely addicted to playing the violent video games and do not seem to be able to get over their addiction must be taught about the negative aspects. They must be told about the horrible incidents in which people were driven to murder their enemies after getting so much involved in violence and getting used to the blood and all.
Despite the prohibition of letting their children buy the violent games, parents must give more serious attention toward their children activities. Once the children get addicted and involved in to the video games it is very difficult to change their habit and in most cases, children do not stop playing since there is a huge variety in these games. Once they get bored of playing games, it does not take them long to find a new and more interesting game. Therefore, parents should not allow their children to play any of these games at preschool age.
Moreover, when they allow the kids to play these games, they must set a limited time for them to play, and put a password to prevent them from playing when alone. Parents should try to give more time to their children and play the games with them in order, to experience themselves and share with their children what was right and wrong in the game. Also, they must be instructed to play in places such as living room or where everyone can view the game, not inside their bedroom and giving them complete privacy,
Furthermore, before purchasing any video game for the kids, parents must check the rating of the games and what it is about, the content of the game and the level of development. This can greatly help to reduce the changing behavior of the children and prevent the negative influence of games on the younger generation.
Demographic table
Gender
( % ) Income
bracket Ethnic mix Education
level Age Metro area Job/
Profession Family lifecycle
Female
(20%) Asian High school 8- 18 Tampa Student Children
Male
(80%) Asian High school 8- 18 Tampa Student Children
Customer Interview table
Interview
(Name, Date) Major pain points/ Needs Other Customers Ideas and suggestions Interviewer Reflection
Adnan, age 12 I cannot live without playing video games on daily basis. I think I have become more confident playing brutal video games. It teaches ways to defend oneself in case of attacks. Adnan loves to play video games. He says, he can never overcome his addiction for games including the violent video games.
Alia, age 15 I play video games only in spare time and also the violent ones sometimes. I am not addicted to video games. I do play brutal video games. At first I felt scared of blood and killing. But after some time I got used to it. Alia is smart and friendly. She wants prevents getting addicted to such activities.
Mina, age 12 I love playing video games. I can play all the time. I can play violent games, but I prefer to play girly games like dress up and makeover games. Mina is also a video game lover. She cannot spend her day without playing video games.
Dan, age 18 I have been playing video games since I was 5. Though I am not as much addicted as I used to be, but I still prefer to play for fun. I have many played violent games and I believe, such games help to overcome fear and makes you brave enough to fight back. Dan is smart and mature. He agrees with the fact that violent video games are the cause of aggressive behavior in children to some extinct.
Total # 04
2-flyers test Result:
I showed the two flyers to my target group of children and asked which of the two flyers encouraged them the most. The target group was satisfied with both the flyers, saying that both had something to be concerned about. However, the children who were specifically into playing the violent games agreed to be encouraged more by the second flyer with the heading, “Wondering why you have been aggressive lately”
The children said it was more realistic and thoughtful for them. After seeing the second flyer, it gave the children an insight about the effects of playing these video games that are based on crimes, murders and wars. They realized they actually have been aggressive some of the times unusually and wondered afterward, why they behaved in such way. The children seemed concerned and alert, after going through the flyer thinking about how their behavior has changed after they started playing these video games.
Marketing Strategy
Smart goals
Goal
Measurement
Responsible
Start
End
Promotion available to target group The target group must be aware. Team 10/1/16 10/10/16
Flyers accessible to target group Flyers must reach the target group Team 10/1/16 15/10/16
Flyers reached at least 100 children in target group At least 100 people must review these flyers Team 10/1/16 10/20/16
Flyers also reached the parents Parents need to participate equally Team 10/1/16 10/29/16
The team website will be able to launch The website must be launched to convey information and updates Team 10/30/16
“WONDERING WHY YOU HAVE BEEN AGGRESSIVE LATELY?”
Do you feel like you have been reacting a bit too much? And you realize later on, that you should have been a little patient? Well, there is always a reason behind why a person has started to change. Don’t let it take over you and change your life!! Look into yourself before it is too late.
Star Team’ O presents some offers for videogame players. The team will be communicating with the parents to find out the what types of games their children have been playing. Upon the answers given by the parents, the team will offer:
• Discount on video games based on any content other than violence.
• A free gift hamper for every child who plays games based on educational contents.
• A free video game if the child avoids to play brutal games.
STAR TEAM’O
Flyer 1
This flyer encourages the children to stop playing violent video games
[Grab your reader’s attention with a great quote from the document or use this space to emphasize a key point. To place this text box anywhere on the page, just drag it.]
Flyer 2
Do you feel like you have been reacting a bit too much? And you realize later on, that you should have been a little patient? Well, there is always a reason behind why a person has started to change. Don’t let it take over you and change your life!! Look into yourself before it is too late.
Star Team’ O presents some offers for videogame players. The team will be communicating with the parents to find out the what types of games their children have been playing. Upon the answers given by the parents, the team will offer:
• Discount on video games based on any content other than violence.
• A free gift hamper for every child who plays games based on educational contents.
• A free video game if the child avoids to play brutal games.
Creative Content
Press Release
The Star'0 Video Game Zone
Contact Star'OTeam Grand Hampton,Tampa, FL,33647
November 13, 2016
The Star' O team brings the most exciting offers. Starting from November 15, the team offers the best of their video games to children of all ages. There will be a hug variety of different types of amazing games for all the children, including Disney based video games for the children under 7 years of age. The video games are available with 3D visual art effects. Introducing the unbelievably astonishing features of the games the Star'O team also bring the most special discount offers for their customer and there will be special prize on the first purchase along with 50% discount. The discounts will be available till the end of November, The customers can also sign up for the membership and enjoy the benefits for a year!
So,hurry up and get ready to buy the newest edition of some of the most amazing games.
Star'O Team was introduced in 2015 bringing a new variety of games for children of all ages. The games were launched in 3d effects. The goal of Star'O team is to provide the children with only the useful contents that can be included in the games. The team presented a huge variety of unique games which were attracted by a large of children from around the world.
~End Press Release~
Press release contacts
• Star'O Zone magazine
• Video'O kids world
• Games for fun magazine
Budget Table
Items to achieve Cost of items
Shop fair $1000
Food stalls $700
Sample games $800
Electricity $300
Recommendations
After the research on this topic, I found out that this project would cost nearly 1000 dollars. The outcomes of the project seemed to be very meaningful and worthy. "The negative effect of violent video games" is the topic that I came up with and concluded the project with the above findings. This problem was something that I had observed at my home that how my younger brother was behaving with all the violence he would see in the games. Being concerned about the problem, I came up with a fabulous idea and decided to implement it, by doing research as part of my course, After selecting the target group of children I realized how to come up with the solutions.
I had first decided to interview the parents and target the parents as my target group. But later I realized that the parents would not be able to give me the insight of the experiences that the children go through. Also involving the parents seemed a bad idea to me, since it could have caused the children to feel that they were being over protected and that we may have appeared a bit too nosy to the children to interfere in their issues. Therefore, I switched my target group to the children and questioned them about their experiences and observations about the video games.
This helped me to look through the problem more deeply and also, became a source of entertainment for me and the children as well. The children felt valued and understood the issues related to the violent video games. Instead of making the parents to impose certain restrictions on the children regarding their video games, I managed to made the children realize its harmful effects by sharing some real life stories about how some people had attempted murders easily after becoming too used too to the violence and blood in the video games. This encouraged the children to change their habits and direct their interest in useful game contents.
References:
http://www.icagames.comm.msu.edu/vgma.pdf
http://ithp.org/articles/violentvideogames.html
http://www.news.iastate.edu/news/2014/03/24/violentgamesbehavior
http://journalistsresource.org/studies/government/criminal-justice/value-violent-video-games-research-roundup
http://dh101.humanities.ucla.edu/DH101Fall12Lab4/archive/files/c1f5d81cba85404ac2a2919f5cb8d58b.pdf
http://web.clark.edu/mjackson/anderson.and.dill.html
http://legacy.jyi.org/volumes/volume11/issue2/articles/lee.html
Anderson, CA and BJ Bushman (2001) Effects of violent video games on aggressive behavior, aggressive cognition, aggressive affect, physiological arousal, and prosocial behavior: A meta-analytic review of the scientific literature. Psychological Science 12: 353-359
Griffiths, MD (2000) Video game violence and aggression: Comments on 'Video game playing and its relations with aggressive and prosocial behaviour' by O. Wiegman and e.g. M. van Schie. British Journal of Social Psychology 39: 147-149.
Violent video games are cause of aggressive behavior in children.
Pain point:
What are the negative effects of violent video games in children?
Five-day journal
Day1 Annoyed: Woke up on Saturday, found my younger brother playing his video game as usual on weekends. Upon my request to let me play for a while, he shouted at me to go away.
Day2 Confused: I was playing the video game, my brother came in complaining he was going to play, when I refused to let him play, he got really angry. Anyhow, I gave it back to him.
Day3 Concerned: I noticed how his behavior had begun to change after he started playing the violent video games. It made me more concerned about the video games.
Day4 Shocked: All the aunts and cousins were gathered at our place for family dinner, and the younger ones were playing around together. Just after a while we heard someone fighting, When we went there to see what had happened, my brother was starting to wrestle with one of the cousin about his age.
Day5 Worried: When I discussed about the violent games with my family, all of them agreed with the fact how my younger brother had become more aggressive since he started playing the games.
Target Group:
Children aged between 5 to 18 years old are mostly involved in playing video games. Although people of any age can have the hobby to play but the change in behavior is particularly seen in children of young ages. "Children who see a lot of violence are more likely to view violence as effective way of settling a a conflict" (Anderson,2007). Anderson also adds, "Video game violence feeds an perception that the world is a violent and mean place. Viewing violence increases behaviors of becoming a victim of violence" (2007). The parents usually do not realize the effects of these video games, neither do they focus on the types of games their children play.
While some game involve, educational and useful content, there are also a large number of video games related to murdering, abuse, criminal behavior, sexual abuse, foul language and disrespect, First person shooter games and other violent video games, such as Call of duty and Fry cry were among the top 20 best-selling video games in 2013(Entertainment Software Association,2013). In one of the school shootings, which occurred at Sandy hook elementary in Newton, Connecticut, the shooter Adam Lanza was reported to be a frequent video game player. Some of the video games found at his house included Grand theft auto, Call of duty, Left 4 dead, Dance dance revolution and Kingdom hearts (Good, 2013a), The most notable game that was found was called School shooter: North American Tour 2012, which was about what was actually done by Adam Lanza. The player enters into a school, shoots and kills all of the students and teachers and then is forced to commit suicide to avoid being caught by the law enforcement (Good,2013b) This shows how important it is to encourage the prevention of such video games.
Piepenbrinkalso (2005), specifically states, "The object of the most block buster video games is to kill people---with blood and chunks of bodies flying in different directions. Eventually those images become less shocking and result in lack of empathy for human suffering and death." This statement explains how people become immune to violence and the how it effect them in the real life.
Pain point:
Video games have become more horrific and bloodier. With the rise and influence of technology, video games are one of the most popular areas of interest for the consumers. However, many of these games containing violent and deadly elements in them leads to devasting effect on many children.
According to most of the research it has a very negative effect on the children and many experimental and non-experimental studies with males and females lead to this conclusion. About 50% of the young children play these violent video games. It has also been found out that on average the young girls play the video games for about an hour per day while the boys play for two hours. Over the years, technology has improved in number of ways becoming more realistic and easier. This has also made the games to become more live like and therefore attracting the young generation in large number. Most of these included battles between two players and killing the enemy and this led to more games involving murder and then finally making the games violent and abusive enough to badly influence the behavior in children.
Not only it affects the behavior of children but also make them lazy and less interested in reading and social activities. They prefer to play games rather than go out and make friends. This leads to addiction of video games and almost all the children get addicted to video games at some stage which is the main cause of lower grades and failure to participate in other important activities.
Strategic Solution:
The best possible solution to this problem is that, these children who are extremely addicted to playing the violent video games and do not seem to be able to get over their addiction must be taught about the negative aspects. They must be told about the horrible incidents in which people were driven to murder their enemies after getting so much involved in violence and getting used to the blood and all.
Despite the prohibition of letting their children buy the violent games, parents must give more serious attention toward their children activities. Once the children get addicted and involved in to the video games it is very difficult to change their habit and in most cases, children do not stop playing since there is a huge variety in these games. Once they get bored of playing games, it does not take them long to find a new and more interesting game. Therefore, parents should not allow their children to play any of these games at preschool age.
Moreover, when they allow the kids to play these games, they must set a limited time for them to play, and put a password to prevent them from playing when alone. Parents should try to give more time to their children and play the games with them in order, to experience themselves and share with their children what was right and wrong in the game. Also, they must be instructed to play in places such as living room or where everyone can view the game, not inside their bedroom and giving them complete privacy,
Furthermore, before purchasing any video game for the kids, parents must check the rating of the games and what it is about, the content of the game and the level of development. This can greatly help to reduce the changing behavior of the children and prevent the negative influence of games on the younger generation.
Demographic table
Gender
( % ) Income
bracket Ethnic mix Education
level Age Metro area Job/
Profession Family lifecycle
Female
(20%) Asian High school 8- 18 Tampa Student Children
Male
(80%) Asian High school 8- 18 Tampa Student Children
Customer Interview table
Interview
(Name, Date) Major pain points/ Needs Other Customers Ideas and suggestions Interviewer Reflection
Adnan, age 12 I cannot live without playing video games on daily basis. I think I have become more confident playing brutal video games. It teaches ways to defend oneself in case of attacks. Adnan loves to play video games. He says, he can never overcome his addiction for games including the violent video games.
Alia, age 15 I play video games only in spare time and also the violent ones sometimes. I am not addicted to video games. I do play brutal video games. At first I felt scared of blood and killing. But after some time I got used to it. Alia is smart and friendly. She wants prevents getting addicted to such activities.
Mina, age 12 I love playing video games. I can play all the time. I can play violent games, but I prefer to play girly games like dress up and makeover games. Mina is also a video game lover. She cannot spend her day without playing video games.
Dan, age 18 I have been playing video games since I was 5. Though I am not as much addicted as I used to be, but I still prefer to play for fun. I have many played violent games and I believe, such games help to overcome fear and makes you brave enough to fight back. Dan is smart and mature. He agrees with the fact that violent video games are the cause of aggressive behavior in children to some extinct.
Total # 04
2-flyers test Result:
I showed the two flyers to my target group of children and asked which of the two flyers encouraged them the most. The target group was satisfied with both the flyers, saying that both had something to be concerned about. However, the children who were specifically into playing the violent games agreed to be encouraged more by the second flyer with the heading, “Wondering why you have been aggressive lately”
The children said it was more realistic and thoughtful for them. After seeing the second flyer, it gave the children an insight about the effects of playing these video games that are based on crimes, murders and wars. They realized they actually have been aggressive some of the times unusually and wondered afterward, why they behaved in such way. The children seemed concerned and alert, after going through the flyer thinking about how their behavior has changed after they started playing these video games.
Marketing Strategy
Smart goals
Goal
Measurement
Responsible
Start
End
Promotion available to target group The target group must be aware. Team 10/1/16 10/10/16
Flyers accessible to target group Flyers must reach the target group Team 10/1/16 15/10/16
Flyers reached at least 100 children in target group At least 100 people must review these flyers Team 10/1/16 10/20/16
Flyers also reached the parents Parents need to participate equally Team 10/1/16 10/29/16
The team website will be able to launch The website must be launched to convey information and updates Team 10/30/16
“WONDERING WHY YOU HAVE BEEN AGGRESSIVE LATELY?”
Do you feel like you have been reacting a bit too much? And you realize later on, that you should have been a little patient? Well, there is always a reason behind why a person has started to change. Don’t let it take over you and change your life!! Look into yourself before it is too late.
Star Team’ O presents some offers for videogame players. The team will be communicating with the parents to find out the what types of games their children have been playing. Upon the answers given by the parents, the team will offer:
• Discount on video games based on any content other than violence.
• A free gift hamper for every child who plays games based on educational contents.
• A free video game if the child avoids to play brutal games.
STAR TEAM’O
Flyer 1
This flyer encourages the children to stop playing violent video games
[Grab your reader’s attention with a great quote from the document or use this space to emphasize a key point. To place this text box anywhere on the page, just drag it.]
Flyer 2
Do you feel like you have been reacting a bit too much? And you realize later on, that you should have been a little patient? Well, there is always a reason behind why a person has started to change. Don’t let it take over you and change your life!! Look into yourself before it is too late.
Star Team’ O presents some offers for videogame players. The team will be communicating with the parents to find out the what types of games their children have been playing. Upon the answers given by the parents, the team will offer:
• Discount on video games based on any content other than violence.
• A free gift hamper for every child who plays games based on educational contents.
• A free video game if the child avoids to play brutal games.
Creative Content
Press Release
The Star'0 Video Game Zone
Contact Star'OTeam Grand Hampton,Tampa, FL,33647
November 13, 2016
The Star' O team brings the most exciting offers. Starting from November 15, the team offers the best of their video games to children of all ages. There will be a hug variety of different types of amazing games for all the children, including Disney based video games for the children under 7 years of age. The video games are available with 3D visual art effects. Introducing the unbelievably astonishing features of the games the Star'O team also bring the most special discount offers for their customer and there will be special prize on the first purchase along with 50% discount. The discounts will be available till the end of November, The customers can also sign up for the membership and enjoy the benefits for a year!
So,hurry up and get ready to buy the newest edition of some of the most amazing games.
Star'O Team was introduced in 2015 bringing a new variety of games for children of all ages. The games were launched in 3d effects. The goal of Star'O team is to provide the children with only the useful contents that can be included in the games. The team presented a huge variety of unique games which were attracted by a large of children from around the world.
~End Press Release~
Press release contacts
• Star'O Zone magazine
• Video'O kids world
• Games for fun magazine
Budget Table
Items to achieve Cost of items
Shop fair $1000
Food stalls $700
Sample games $800
Electricity $300
Recommendations
After the research on this topic, I found out that this project would cost nearly 1000 dollars. The outcomes of the project seemed to be very meaningful and worthy. "The negative effect of violent video games" is the topic that I came up with and concluded the project with the above findings. This problem was something that I had observed at my home that how my younger brother was behaving with all the violence he would see in the games. Being concerned about the problem, I came up with a fabulous idea and decided to implement it, by doing research as part of my course, After selecting the target group of children I realized how to come up with the solutions.
I had first decided to interview the parents and target the parents as my target group. But later I realized that the parents would not be able to give me the insight of the experiences that the children go through. Also involving the parents seemed a bad idea to me, since it could have caused the children to feel that they were being over protected and that we may have appeared a bit too nosy to the children to interfere in their issues. Therefore, I switched my target group to the children and questioned them about their experiences and observations about the video games.
This helped me to look through the problem more deeply and also, became a source of entertainment for me and the children as well. The children felt valued and understood the issues related to the violent video games. Instead of making the parents to impose certain restrictions on the children regarding their video games, I managed to made the children realize its harmful effects by sharing some real life stories about how some people had attempted murders easily after becoming too used too to the violence and blood in the video games. This encouraged the children to change their habits and direct their interest in useful game contents.
References:
http://www.icagames.comm.msu.edu/vgma.pdf
http://ithp.org/articles/violentvideogames.html
http://www.news.iastate.edu/news/2014/03/24/violentgamesbehavior
http://journalistsresource.org/studies/government/criminal-justice/value-violent-video-games-research-roundup
http://dh101.humanities.ucla.edu/DH101Fall12Lab4/archive/files/c1f5d81cba85404ac2a2919f5cb8d58b.pdf
http://web.clark.edu/mjackson/anderson.and.dill.html
http://legacy.jyi.org/volumes/volume11/issue2/articles/lee.html
Anderson, CA and BJ Bushman (2001) Effects of violent video games on aggressive behavior, aggressive cognition, aggressive affect, physiological arousal, and prosocial behavior: A meta-analytic review of the scientific literature. Psychological Science 12: 353-359
Griffiths, MD (2000) Video game violence and aggression: Comments on 'Video game playing and its relations with aggressive and prosocial behaviour' by O. Wiegman and e.g. M. van Schie. British Journal of Social Psychology 39: 147-149.
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